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By Dave Meltzer | @davemeltzerWON | Jul 28, 2020 2:12 pm
Last night's Raw number, even though there were some bright spots as far as the first two hours not doing too badly, ended up as the second least-watched episode of the show in its history and third lowest ever in 18-49.
Raw averaged 1.62 million viewers, down one percent from last week's second worst number ever. But this show was loaded between the Asuka vs. Sasha Banks Raw Women's Championship match and the Drew McIntyre vs. Dolph Ziggler match which was pushed on television as for the WWE Championship before it was quietly changed to non-title over the weekend. The idea of doing the second worst number ever with two major title matches has to be considered a strong negative.
In addition, Raw set all-time record lows for the third hour, built around those two matches, which did 1.46 million viewers (breaking the single hour record low of 1.50 set by last week's hour three with Randy Orton vs. Big Show) and 0.41 in 18-49, breaking the all-time Raw lowest hour of 0.42 set last week.
The show averaged a 0.48 in 18-49, the third lowest ever, because the first and second hours were up from last week in the key demo, an overall four percent increase from last week.
Raw finished 19th overall and third in 18-49. In 18-49 it trailed only 90 Day Fiance on TLC and Below Deck: Mediterranean on Bravo. It was fifth in total viewers among non-news shows last night. Raw was still first in both Males 18-49 and 18-34.
Raw is down 30 percent from the same week last year overall, 35 percent in 18-49, and down 52 percent from last year in 18-34.
The bad sign was the 14 percent first-to-third hour drop is more than the show has been doing in recent weeks. The drops were 28 percent in women 18-49, 16 percent in males 18-49, 88 percent in teenage girls (unheard of), and 52 percent in teenage boys (also unheard of) while only seven percent in over 50. There was something in hour two that was as big a turnoff to teenagers as anything in recent memory.
The three hours were:
8 p.m. 1.70 million viewers
9 p.m. 1.69 million viewers
10 p.m. 1.46 million viewers
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