AEW Dynamite viewership recedes to lowest number in over a month, key metrics on gap between AEW and NXT, demo info

[Big Red Machine]

https://www.pwtorch.com/site/2021/08/12 ... demo-info/

By Wade Keller, PWTorch editor

August 12, 2021


If the narrative last week was that AEW Dynamite was on an upward trajectory aiming to overtake WWE Monday Night Raw as the top pro wrestling show on cable in key metrics while NXT was on the decline to irrelevancy or upheaval, this week’s turned that narrative around.

The Aug. 10 NXT drew the best live and same-night viewership total since May 4 while last night’s AEW Dynamite drew the lowest viewership since July 7. AEW’s 979,000 viewership total is still well above NXT’s 751,000, but short of the two-to-one margin of the last two weeks (when NXT was moved to SyFy due to USA’s Olympic coverage).

The average Dynamite viewership the last four weeks was 1.095 million. This week’s number is 116,000 below that number, more than a 10 percent drop.

The dropoff showed up in the 18-49 key demographic number, drawing 0.35 this week, down from 0.46 last week. (Raw drew a 0.49 in that demo this week.)

The male 18-49 demo dropped from 0.62 to 0.51. (Raw drew a 0.62 in that demo this week.) The younger male demo, 18-34, actually drew from 0.28 to 0.33. (Raw drew a 0.29 this week in that demo.)

AEW Dynamite was still no. 1 on cable among all shows in the 18-49 demo.

The average viewership lead for AEW over NXT the four weeks before NXT’s two weeks on SyFy was 305,000. This week’s difference was 228,000. The average difference in March when both sshows were head-to-head on Wednesday nights was merely 118,000. This week’s number could be a sign of a closing of the gap or a one-week blip. Certainly the anticipated arrivals of C.M. Punk, Bryan Danielson, and perhaps Adam Cole could spark another viewership surge.

We have updated 3-day and 7-day viewership totals, which is part of our VIP-exclusive ad-free version of PWTorch. Learn about the vast list of unmatched VIP benefits and subscribe HERE.

[Big Red Machine]

I can't help but notice that the Observer's site didn't have any sort of headline item about this.

[cero2k]

I can't help but notice that the Observer's site didn't have any sort of headline item about this.

Your plan to imply that F4W is biased fails, this has been there for days, same day as your boy Keller

AEW DYNAMITE BELOW ONE MILLION VIEWERS FOR FIRST TIME SINCE JULY 7
https://www.f4wonline.com/aew-news/aew- ... y-7-349871

Last night's AEW Dynamite averaged 979,000 viewers on TNT, down 11.2 percent from last week. It's the lowest audience for the show since July 7.

The big competition on cable was the season premiere of MTV's The Challenge, which averaged 660,000 viewers but led cable television with a 0.38 rating in the 18-49 demo.

The big drop for Dynamite was in that demo, where the show drew a 0.35 rating. That's down 25.5 percent from last week. The actual viewership in the demo was 454,000 viewers, down from the 593,000 viewers that Dynamite averaged in the category last week. The drop in that demo of 139,000 viewers was actually higher than the overall drop of 123,000 viewers.

Year-over-year, Dynamite was up 23.6 percent in overall viewers. It's the sixth straight week the show has had a year-over-year viewership increase of over 20 percent. In the 18-49 demo, the year-over-year increase was 9.4 percent.

As compared to the average of the last 10 weeks of Wednesday night Dynamite airings prior to this week, as shown in the chart below, the numbers were actually down for the first time in a while. The overall viewership was down 0.8 percent, while the 18-49 rating was down 7.9 percent.

[Big Red Machine]

It's not in their archive of headlines (when you click on "more headlines" and you can scroll back chronologically.

Maybe it's just a mistake, then.

[cero2k]

It's not in their archive of headlines (when you click on "more headlines" and you can scroll back chronologically.

Maybe it's just a mistake, then.

that's where i found it, but it has been several days since it was posted, it was buried in page 4 or 5

[Big Red Machine]

It's not in their archive of headlines (when you click on "more headlines" and you can scroll back chronologically.

Maybe it's just a mistake, then.

that's where i found it, but it has been several days since it was posted, it was buried in page 4 or 5

I looked there and didn't see it. Maybe I just missed it, in which case I apologize to Dave and team.