Smackdown Ratings News and Social Media Stats

[Big Red Machine]

Source: PWTorch

The post-Royal Rumble edition of WWE Smackdown was virtually identical to the pre-Rumble episode last Thursday.

WWE Smackdown TV Ratings Tracking

– January 28: Smackdown scored a 1.87 rating on USA Network, the same as last week.

Smackdown drew 2.720 million viewers, down slightly from 2.757 million viewers last week.

In the key demographics, Smackdown was up slightly in adults & males 18-49 and males 18-34.

– Through the first four weeks of 2016, Smackdown averaged a 1.84 rating and 2.641 million viewers.

Last year, Smackdown averaged a 1.93 rating and 2.720 million viewers on Syfy through the first four episodes on Thursday nights after shifting from Fridays.

– Perhaps most interesting is that Smackdown surged in social media activity on Thursday night, which did not translate to an increase in TV viewership. According to Nielsen’s Twitter TV Ratings:

Smackdown’s unique audience was up 53 percent from pre-Rumble Smackdown
Total impressions were up 25 percent from last week
Unique authors increased by 4,000 (30 percent)
Total tweets were up 21 percent