Report: “Significant concern” over John Cena & Roman Reigns merchandise sales; Could Cena turn heel?

[Big Red Machine]

Source: WrestleChat

By C.J. Quinn
– Posted on February 9, 2016Posted in: WWE

There’s significant concern within WWE over top Superstars John Cena and Roman Reigns, and their merchandise sales. Cena’s merch sales are said to be way down from one year ago and WWE is worried about that because Roman Reigns isn’t connecting with fans like they want. Reigns’ merchandise numbers are coming nowhere near where they need to be to make up for the loss with Cena.

WWE officials are worried that Cena’s audience is growing older and becoming less interested in his merchandise, and he’s not doing as well with kids as he has in recent years. WWE has always kept Cena as a babyface, mainly because of his strong merchandise numbers, and this wasn’t reported by a source, but it was speculated that maybe this could lead to Cena finally turning heel.

The drop in Cena’s merchandise sales has caused WWE Shop to be overstocked on his designs, which is why they’ve had more sales as of late.

With all that said, Cena is still WWE’s biggest merchandise mover but officials are really hoping the WrestleMania 32 push for Reigns works because the feeling is that there’s no one else on the rosterthat can help fill the Cena void, at least in terms of merchandise.

[KILLdozer]

Yes.

[cero2k]

or better yet, study who's merch is going up and capitalize on it